Raising a glass to the future of Victorian wine

Victoria produces some of the best wine in the world, and thanks to the Victorian Government, even more tourists, connoisseurs and locals will get the opportunity to try the perfect glass.

Victorian Minister for Agriculture, Jaala Pulford visited Yering Station winery in the Yarra Valley to launch the Wine Industry Development Strategy and round two of the Wine Growth Fund.

The four year strategy will help winemakers capture new opportunities and address challenges the industry has experienced in trading and production over the past decade.

The strategy is structured around four key ‘platforms’  which address:

  • adaptation to business and production challenges
  • increasing tourist numbers and expenditure in Victorian wine regions
  • developing profitable and sustainable export markets
  • increasing industry coordination.

The Government is backing the Strategy with the Wine Growth Fund, which supports projects from the vineyard to the cellar door to grow Victoria’s wine industry.

The second round of the Wine Growth Fund announced will see a total of $893,000 provided to the wine industry across the State.

Grants will align with industry priorities as reflected in the strategy.

Victoria’s wine industry plays a vital role in regional and rural economies, contributing an estimated $7.6 billion to the Victorian economy and employing nearly 13,000 people.

The Victorian Wine Industry Development Strategy 2017-2021, Wine Growth Fund and appointment of the Wine Industry Ministerial Advisory Committee are the result of the Government’s $1 million election commitment to develop the State’s wine industry.

Source: Vic Government