Positive outlook for south-west beef producers

More than 60 beef producers attended the South-West BetterBeef conference in Hamilton on 22 June 2017 to hear from industry experts who spoke about capitalising on the good times.

Agriculture Victoria BetterBeef Acting Project Leader Bindi Hunter said it was great to see the event back in south-west Victoria, where beef producers could get some tips on how to grow and develop their business on the back of strong beef prices.

“The South-West BetterBeef Conference showcased a variety of speakers tackling very topical issues for beef producers,” Ms Hunter said.

“The event’s success is a credit to the organising committee.”

Meat & Livestock Australia’s Damon Holmes presented on the current situation of Victoria’s beef market and its future outlook.

He said that although Australia was one of the big four players in the beef export market, Australia only accounted for three per cent of the world’s beef production.

“There are currently 25 million head in Australia, compared with 90 million in the US and 220 million head in Brazil – which is taking some of our share of the market in China,” Mr Holmes said.

“It’s why we need to concentrate on continuing to improve our brand as high-quality grass fed beef, so we’re the Rolls Royce of the beef industry.”

Dr Bill Malcolm from the University of Melbourne said although there were many forecasts out there, the reality is we don’t know what the future will bring.

“There’s a difference between the good decision and the right decision,” Dr Malcolm said.

He said producers needed to decide clearly what they want to achieve with the resources they control and then strive to make it a reality.

Meridian Agriculture founder Mike Stephens spoke about the importance of succession planning and strategies to put a plan in place.

“It’s important to build and maintain relationships within families and keep communication open and honest and about issues not people,” Mr Stephens said.

“The plan is only done when everyone knows what’s in it and has signed documents signifying they are in agreement.”

The event was organised by Agriculture Victoria and supported by Rabobank, Meat & Livestock Australia, Glenelg Hopkins Catchment Management Authority and National Landcare Program and Meridian Agriculture.

Source: Agriculture Victoria