Export Focused: Getting Our Food To Global Markets

The Victorian Government is supporting agricultural food producers across the state to grow their sales globally through the $15 million Food to Market program.

Global Victoria and Agriculture Victoria have partnered with industry on two major initiatives to provide export recovery support to key industries impacted by disruptions as a result of the pandemic.

Meat and Livestock Australia has received a $2.5 million grant to promote premium Victorian beef and lamb products in both established and emerging export markets.

The project supports the industry to expand its grass-fed beef promotions in North America and grow the successful ‘Lambassador’ program across a range of international markets.

Dairy Australia received a $2 million grant to build the capability of Victorian exporters to increase the competitiveness of the Australian dairy industry internationally by growing markets in South East Asia, China and Japan. The funding will also support a targeted in-market campaign and boost market engagement with India.

These two projects have been funded equally from Food to Market and Global Victoria’s Export Recovery Fund.

Dairy Australia also received a $90,000 grant to deliver the Dairy Scholarships program, which is now in its 20th year and has over 800 alumni across South East Asia, Japan, China and South Korea.

The Government recently announced the first tranche of Food to Market project funding with $8.4 million allocated across 13 key industry and regional peak-bodies to support projects designed to deliver whole-of-industry benefits. Global Victoria invested an additional $2.8 million in the program.

The Food to Market program is funded through the Government’s Agriculture Strategy and will help to deliver on our vision for a Victorian agriculture sector that is strong, innovative and sustainable.

Source: Vic Government